[Snack Chain] Building an Automated Smart Warehouse Center for "Laopu Daren"

Laopu Daren, a bulk snack chain brand, began working with Gwall in 2015. With Gwall's WMS and TMS systems running stably over the long term, the company has built a digital, automated and intelligent warehouse logistics system that supports the daily high-volume warehouse distribution needs of hundreds of stores.

A Household-Name Bulk Snack Brand in Zhejiang

Laopu Daren Bulk Snack Chain brings together specialty leisure snacks from China and abroad, keeping quality in step with international trends. Leveraging its major advantages in global sourcing and direct supply from frontline market sources, and guided by its philosophy of low prices, high quality and outstanding value, the company is dedicated to giving snack lovers exceptional value for money. With more than 700 stores, all located within Zhejiang Province, Laopu Daren has grown into the leading bulk snack brand that is a household name across the region.

The Laopu Daren warehouse logistics center is located in Yuyao, Zhejiang, with a storage area of roughly 36,000 square meters. Through the use of Gwall's WMS and TMS systems and the integration of automated smart equipment, its well-developed digital and intelligent infrastructure supports the daily high-volume warehouse distribution needs of hundreds of stores.

With Gwall's WMS system, the company can flexibly configure inbound and outbound workflows, inventory turnover rules and picking wave strategies, achieving standardized operations that boost warehouse labor productivity while meeting the management needs of tens of thousands of SKUs, multiple stores and multiple suppliers. It strengthens order processing capacity, reduces manual errors and data lag, and fully delivers digital, visual and finely granular inventory management.

In addition, Gwall's WMS system acts as the warehouse brain, highly integrated with automated warehouse equipment and flexibly configured for inbound, putaway, replenishment and picking business logic and scheduling rules. Through WMS system instructions, it intelligently directs equipment such as AGVs, conveyor lines and robotic arms to complete tasks including transport, sorting, transfer, order consolidation and outbound shipment. It maximizes the use of all warehouse resources, efficiently coordinating the operation of space, people and equipment to create an automated smart warehouse center.